Early Light Media had a name, but no identity. Former journalists with major media outlets, the team came together to build a brand around authentic human experiences, told through beautiful cinematography. We built the positioning platform that took the ELM team from marketing videos for local non-profits and consumer brands to creating heartfelt documentaries and film for national brands. With a website built on a JS-based static site generator and a Contentful CMS integration for content managers, we were able to deploy a fast loading website despite the massive amount of high resolution imagery and video content.